Prototal partnered with the Danish technology company VEO to accelerate the development and launch of a wireless football recording system. By using industrial 3D printing as both a prototyping and early production method, Prototal enabled rapid iteration, reduced development risk, and scalable manufacturing—allowing VEO to reach the market quickly and generate revenue while development was still ongoing.
VEO is a Danish technology company that develops automated, wireless camera systems for football analysis.
Its solution enables clubs at all levels to record matches and training sessions without camera operators or broadcast infrastructure, making performance analysis more accessible and affordable.
Customer Challenge: Affordability and Fast Launch
VEO needed to bring a physical product to market that was:
- Affordable for grassroots and semi-professional clubs
- Robust and weatherproof for outdoor use
- Simple to install and operate via smartphone
- Fast to develop and launch in a competitive market
Traditional product development and tooling would have required large upfront investments, long lead times, and significant risk—particularly challenging for a company with strong software expertise but limited in-house hardware and manufacturing capabilities.
Prototal’s Solution: Industrial 3D Printing for Speed and Flexibility
Our Danish facility applied its extensive experience in additive manufacturing and rapid product development to support VEO from early concept through production.
By using industrial 3D printing for the camera casing, Prototal enabled:
- Rapid development of functional prototypes
- Continuous design iterations and real-world testing
- High-quality parts suitable for outdoor use
- Elimination of tooling costs
- A fast transition from prototype to serial production
This approach significantly shortened the development cycle and reduced financial risk for VEO.
Prototal’s Impact: Faster Market Entry and Early Revenue
As development progressed, Prototal demonstrated that serial production using 3D printing was viable. This allowed VEO to begin selling the product while final refinements were still underway.
Key Benefits delivered by Prototal
- Early customer validation
- Faster time to market
- Revenue generation already during development
- Lower capital requirements
“Prototal was an active sparring partner who understood our ideas and provided constructive assistance throughout the product development phase. While the product was being developed and in the subsequent adaptation process, they helped us and ensured a short time to market. This meant that we were able to introduce the product to potential customers fast and bring invoicing forward.”
— Henrik Theisbæk, CEO, VEO
Scalable Production without major Capital Investment
Beyond development, Prototal became a long-term manufacturing partner, supporting VEO with flexible, demand-driven production.
Prototal provided
- Stable, repeatable quality
- Short lead times
- Flexible production volumes
- On-demand delivery based on forecasts
This allowed VEO to scale its business globally without tying up capital in inventory or investing in traditional tooling.
“Prototal’s flexibility and state-of-the-art production facilities ensure stability, quality and supplies. That makes it easy and simple for us to scale our business. We have a minimum of capital tied up in stocks, and we didn’t need to make large start-up investments, which is often the case with conventional production.”
— Henrik Theisbæk, CEO, VEO
Results
Thanks to Prototal’s manufacturing expertise and flexible production model, VEO achieved:
- Significantly reduced time to market
- Lower development and production risk
- Early and sustained revenue generation
- Scalable production without tooling investment
- Adoption by more than 300 football clubs in Denmark and internationally
Looking to Accelerate Your Product Development?
Prototal supports companies at every stage—from idea and prototype to serial production.
Contact Prototal to learn how industrial 3D printing can help you reduce time to market and build competitive products faster.
