{"id":11033,"date":"2026-03-06T11:31:00","date_gmt":"2026-03-06T10:31:00","guid":{"rendered":"https:\/\/prototal.info\/cases\/overproduktionens-doed-hvordan-on-demand-3d-printing-driver-monoqools-globale-succes\/"},"modified":"2026-04-30T14:51:50","modified_gmt":"2026-04-30T12:51:50","slug":"monoqool","status":"publish","type":"case_studies","link":"https:\/\/prototal.info\/dk\/cases\/monoqool\/","title":{"rendered":"Overproduktionens d\u00f8d: Hvordan On-Demand 3D print driver Monoqools globale succes"},"content":{"rendered":"\n

Kan sm\u00e5 modevirksomheder f\u00e5 gavn af 3D print? Ja, det kan de. I n\u00e6sten et \u00e5rti har den danske brilleproducent Monoqool<\/a> designet og produceret 3D printede briller i t\u00e6t samarbejde med Prototal Danmark. <\/p>\n\n

Et lykketr\u00e6f \u00e5bnede f\u00f8rst Monoqools \u00f8jne for fordelene ved additiv fremstilling. En hasteforesp\u00f8rgsel til en modemesse i Paris i 2012 blev startskuddet. Monoqool havde brug for hurtigt at udvikle en ny kollektion til pr\u00e6sentation p\u00e5 markedet. Processen skulle v\u00e6re hurtig, men ikke p\u00e5 bekostning af design, kvalitet eller funktionalitet. For at sikre, at kollektionen n\u00e5ede frem til Paris i tide, besluttede virksomheden at benytte sig af 3D-print. <\/p>\n\n

Det har de ikke fortrudt et sekund: Kvaliteten viste sig at v\u00e6re mindst lige s\u00e5 h\u00f8j som konventionelt fremstillede briller med en lang r\u00e6kke yderligere fordele. Disse fordele betyder, at Monoqool i dag er 100 % engageret i 3D-printede briller. <\/p>\n\n

Forkortet udviklingsproces<\/strong><\/h3>\n\n

Siden Monoqool valgte at blive pioner inden for 3D-printede briller for n\u00e6sten 10 \u00e5r siden, har de opn\u00e5et stor succes. I dag leverer de modebriller til mere end 1.000 forhandlere over hele verden. <\/p>\n\n

Der er flere faktorer, der ligger til grund for det danske firmas succes, og hastigheden er den prim\u00e6re drivkraft. Mens det typisk tager mindst 12 m\u00e5neder at designe og fremstille en brillekollektion, sikrede partnerskabet med Prototal Danmark, at Monoqools nye udviklinger kunne f\u00e6rdigg\u00f8res p\u00e5 under fem m\u00e5neder. Monoqool samarbejder med Prototal Denmark om b\u00e5de prototyper og serieproduktion. <\/p>\n\n

“Tidsrammen – fra vi har en designid\u00e9 til vi st\u00e5r med en prototype i h\u00e5nden – er ultrakort. Det er en fantastisk v\u00e6rkt\u00f8jskasse, der fremskynder vores processer. Vi kan teste ideer med det samme, fordi vores designfase er blevet fremskyndet. 3D-print er virkelig velegnet til alle virksomheder, der har brug for kortere produktudviklingsfaser, og dem, der opererer med lav volumen og et h\u00f8jt mix. 3D-print har reduceret vores time-to-market betydeligt,” siger Allan Gr\u00f6ndahl Petersen, grundl\u00e6gger og direkt\u00f8r for Monoqool.<\/p>\n\n

Mens konventionelt brilledesign og -produktion er afh\u00e6ngig af langvarige processer og global forsendelse – med risiko for forsinkelser, fejl og spild – er 3D-printsamarbejdet med Prototal Danmark helt anderledes. I dag sendes tegninger ganske enkelt via e-mail til Prototal Danmark, som efter testprint og kvalitetskontrol sender de fremstillede dele tilbage til Monoqool til endelig montering og forsendelse. <\/p>\n\n

Der er sj\u00e6ldent brug for justeringer, og fordi udvikling og produktion sker s\u00e5 hurtigt, er vinduet for beslutningstagning udvidet. Samtidig er leveringssikkerheden i top. Allan Gr\u00f6ndahl Petersen forklarer: <\/p>\n\n

\n

“I dag kan vi vente med at producere til 2-3 m\u00e5neder, f\u00f8r vi v\u00e6lger at lancere et nyt stel p\u00e5 markedet. Muligheden for n\u00e6rproduktion – b\u00e5de i tid og sted – giver os en klar konkurrencefordel og g\u00f8r os langt mere smidige i forhold til modeskift. Det letter vores evne til at afkode og tilpasse kollektionen til de aktuelle markedstendenser.”<\/p>\n<\/blockquote>\n\n

En kreativ legeplads: Ubesv\u00e6ret tilpasning af kollektioner<\/strong><\/h3>\n\n

3D-printning g\u00f8r mere end at reducere udviklingsprocessen og langdistancetransporten betydeligt. Det giver ogs\u00e5 Monoqool mulighed for at udvide omfanget af sin kollektion, fordi teknologien giver uendelig udviklingskapacitet. <\/p>\n\n

“En ny brillekollektion best\u00e5r ofte af mere end 60 forskellige varianter. 3D-print sikrer os en enorm designfrihed,” siger Allan Gr\u00f6ndahl Petersen.<\/p>\n\n

I dag kan Monoqool udsende kollektionsopdateringer med nye farver to gange om \u00e5ret. Denne h\u00f8je frekvens er med til at styrke virksomhedens markedsposition. <\/p>\n\n

“Med 3D-print har vi f\u00e5et adgang til et v\u00e6rdiskabende ‘eksperimentarium’, der giver os mulighed for at lancere langt flere former end tidligere,” bem\u00e6rker Monoqool-ejeren. Han fremh\u00e6ver ogs\u00e5 de 3D-printede brillers lette natur og overlegne pasform. “Fordi vi kan eksperimentere, er vi i stand til at sikre, at vores briller altid sidder godt p\u00e5 slutbrugeren. Designjustering tager altid et par runder, og man b\u00f8r aldrig acceptere det f\u00f8rste udkast. Men i mods\u00e6tning til konventionel produktion giver 3D-print os mere tid til at finjustere. Det er til gavn for b\u00e5de forhandlere og slutbrugere.” <\/p>\n\n

Farvel til store partier: Minimalt spild med 3D-printning<\/strong><\/h3>\n\n

Moden skifter hurtigt. I brilleverdenen er det ikke ualmindeligt, at 20-30 % af en kollektion forbliver usolgt og ender med at blive kasseret. I lavtl\u00f8nsproduktion er lave priser afh\u00e6ngige af store m\u00e6ngder. Store m\u00e6ngder af den samme model betyder ofte, at en h\u00f8j procentdel af brillerne simpelthen ikke kan s\u00e6lges, hvis forbrugerne g\u00e5r forbi dem i butikkerne. <\/p>\n\n

Denne velkendte str\u00e6ben efter lavprisproduktion og lange transportk\u00e6der er milj\u00f8- og ressourcetung, men un\u00f8dvendig for Monoqool. Med en kort time-to-market kan de producere n\u00e6sten on-demand. <\/p>\n\n

Takket v\u00e6re samarbejdet med Prototal Danmark opererer Monoqool med en marginal buffer, hvilket Allan mener g\u00f8r 3D-print til en mere b\u00e6redygtig l\u00f8sning – b\u00e5de milj\u00f8m\u00e6ssigt og \u00f8konomisk.<\/p>\n\n

“Vi vil gerne bidrage til et opg\u00f8r med smid-v\u00e6k-kulturen. N\u00e5r vi 3D-printer, kan 98% af de r\u00e5materialer, der bruges i processen, genbruges til andre 3D-printede produkter. Det st\u00e5r i kontrast til konventionel brilleproduktion, hvor 75-80% af r\u00e5materialet ofte kasseres. Vi er ikke afh\u00e6ngige af store serier og langdistancetransport, hvilket betyder, at 3D-printede briller er med til at reducere CO2-udledningen,” siger Allan Gr\u00f6ndahl Petersen.<\/p>\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Kan sm\u00e5 modevirksomheder f\u00e5 gavn af 3D print? Ja, det kan de. I n\u00e6sten et \u00e5rti har den danske brilleproducent Monoqool designet og produceret 3D printede briller i t\u00e6t samarbejde med Prototal Danmark. Et lykketr\u00e6f \u00e5bnede f\u00f8rst Monoqools \u00f8jne for fordelene ved additiv fremstilling. En hasteforesp\u00f8rgsel til en modemesse i Paris i 2012 blev startskuddet. 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